Catena Media Inks 10-12 months Settlement with SportsDataIO

Catena Media and SportsDataIO signed a new 10-calendar year partnership agreement. Less than the most modern deal, SportsDataIO will electricity Catena’s significant-high-quality lead-generation applications.

World leader in providing superior-high-quality leads for casino, sports and financial solutions, Catena Media announced a partnership extension with the leading supplier of sports, odds and fantasy facts, SportsDataIO. Underneath the 10-calendar year arrangement, Catena will use SportsDataIO’s facts to energy its top-of-the-line applications.

The most modern collaboration in between Catena and SportsDataIO builds on a past arrangement that the companies inked in 2019. Moreover regionally centered sites, Catena operates quite a few well-known websites this sort of as Playpicks.com, TheLines.com and Lineups.com.

In point, the firm obtained Lineups.com earlier this calendar year in a $39.6 million deal. The acquisition complemented Catena’s ongoing expansion and development in the US industry. On releasing its 1Q2021 outcomes, the business indicated working income of $49.8 million. This certainly suggests that the US advancement boosted Catena’s profits, marking report earnings in 2021.

SportsDataIO Is Thrilled to Be Operating With Catena

SportsDataIO’s VP and co-founder, Dustin Sullivan, said that the company is thrilled to be doing work with an market leader this sort of as Catena Media. On top of that, he acknowledged that as an field leader in providing info throughout industries, SportsDataIO’s mission aligns flawlessly with Catena’s “skill to innovate and offer superior-good quality lead technology applications in the iGaming house.

We’re thrilled to be functioning with a globally acknowledged manufacturer like Catena Media.

Dustin Sullivan, VP and co-founder, SportsDataIO

Sullivan extra that the company’s feeds have been developed to electricity apps within the media and technology sectors as well as the iGaming house. He also pointed out that the new partnership will carry technological advancements that will additional help recent and long run SportsDataIO consumers.

Catena Is Centered on Advancement

Ryan Harper, VP of North The usa at Catena Media, mentioned that the company has witnessed the need to have interaction with a facts service provider as a part of the acquisition of Lineups.com. In addition, he claimed that the details service provider needed to guidance all Catena makes in the continuously increasing US market place.

As component of our acquisition of Lineups.com we regarded the need to have to make the most of a information provider with the scale and abilities to assist our endeavours across all brand names in the speedily growing US current market.

Ryan Harper, VP of North The united states, Catena Media

Harper included that, adhering to the initial settlement with SportsDataIO, Catena immediately observed out that the enterprise is “best suited” to aid continuous progress. According to him, SportsDataIO’s APIs have proved to be straightforward to use, which additional proved that the organization is the very best details company necessary for the increasing desires inside of the US current market growth.