PointsBet US Appointed Kyle Christensen as Chief Internet marketing Officer

Kyle Christensen, a former Fb and Netflix executive, is set to assistance Australian sportsbook PointsBet improve its market share across US gaming jurisdictions as the firm’s US chief marketing and advertising officer.

‘Upping Our Game’

PointsBet announced the appointment of social media professional Kyle Christensen as its US main internet marketing officer now. He will guidance the sportsbook’s promoting efforts and even further engage with athletics enthusiasts and players throughout regulated gaming jurisdictions in the US in which the Australian-centered sports activities betting company has active functions.

Talking about the new addition to the company’s ranks, PointsBet CEO Johnny Aitken observed that the operator ongoing to “hire the finest talent in the earth,” pursuing a pre-established progress trajectory. He included, “As our company evolves and in-match betting proceeds to be an at any time far more critical aspect of the high quality practical experience we provide, upping our activity and achieving our buyers where by they are is crucial. I could not be more energized to welcome Kyle to our staff and just cannot wait around to see what we build together.”

With approximately 20 a long time of advertising and marketing sector encounter and serving as the head of brand name and shopper internet marketing at Fb in the US since February 2020, Christensen is bringing a large amount of marketing and advertising know-how to the sporting activities betting operator.

Commenting on his appointment, Christensen could not cover his content at the “amazing time to be becoming a member of the PointsBet group,” as the sports activities betting field is experiencing exponential growth and constant innovation, reminding him of “the early days of the ‘streaming wars.’”

PointsBet’s distinctive supplying, a premium knowledge delivered to discerning clients, is a tale I’m on the lookout ahead to sharing. Thrilled to be on a group of pros completely ready and prepared to obstacle common wisdom, shake up the status quo, and elevate the sporting activities betting industry. It truly is a marketer’s desire.”

Kyle Christensen, Main Promoting Officer, PointsBet US

Prior to joining the social media huge, Christensen served at National Geographic Television set as vice president of promoting, as effectively as global resourceful supervisor for Netflix. All through his stint at Netflix, he was instrumental in the launch of the nominated for a Golden Globe Award for Best Tv Sequence, in 2016, for Narcos.

Other Higher-Profile Appointments

The addition of Christensen is the most current in a sequence of concerted advertising efforts at the firm, which also noticed the appointment of Jeff Gamble as vice president of Creative, as properly as Dave Rivers, joining PointsBet’s Canadian subsidiary as vice president of marketing.

Searching to interact with sports supporters, PointsBet appointed as brand name ambassadors well known athletes like NFL legend Drew Brees and the NBA’s Allen Iverson and Shaquille O’Neal.

In the social media room, PointsBet introduced earlier this 12 months Paige Spiranac, an influential media character in the earth of golf with more than 3.7 million followers, as its brand’s international lead on-air. Afterwards in the yr, the organization appointed Notah Begay III as its golf ambassador to emphasize the value of participating with golfing fans.